Durex
in collaboration with Freedom nightclub
Durex, in conjunction with Freedom nightclub created a bus tour and wanted a series of postcards that would appeal to young clubbers in Ibiza as part of a goodie bag with condoms etc.
The graphic images were designed to be for both male and female and were designed to be heat sensitive revealing key words like 'kissed' after 'sun' etc. Incorporating touch, heat and cheekiness.
Postcard campaign
www.durex.com |